Other ad networks, without a pile of strange scripts

Google is not the only company that will ask you for a site. A web network, a direct sponsor, or a mediation partner still needs a real page, a contact, and a line in ads.txt that names them. The rule is the same as with AdSense: the account is in your name, the unit is labeled, and the script is one you meant to add.

Where ads are allowed to sit

• Guide pages: one labeled unit, after the opening, once a real slot ID exists.
• App pages and the home page: no web ad units. Those are landing pages.
• No popunders, no auto-redirects, no arrows drawn on top of an ad, no “click here to support us.”
• No sticky unit that covers the menu or the consent choice on a phone.

ads.txt is how buyers check that the seller is authorized. A commented file is an empty declaration: you have not authorized anyone yet. When you add a partner, add one line they give you, from the account you opened. Do not paste a block of reseller lines from a forum. Those lines can send your inventory through companies you have never heard of.

Apps and the website are different products

AdMob runs inside Kept, Settle, and Slate. It does not run because this website loaded. The website’s job is the privacy URL, the listing, and any web ads you later approve. Mixing the two — for example, opening the site in a hidden webview just to show a banner — is a good way to violate both programs at once.